On February 15, 2022, Hong Kong-based startup company Animoca Brands Corporation Limited announced that it will expand its business into Japan.
The company will utilize non-fragile tokens (NFTs) to help companies develop their intellectual property abroad.

In Japan, the strategy is to issue NFTs for companies and organizations that have intellectual property such as animation works and characters to support their overseas sales.
It will be interesting to see whether the entry of a globally prominent start-up company will spur domestic companies to use NFTs.