On October 4, 2023, the JPO Design Management Project Team launched "My StoryMark" to convey the passionate thoughts of business managers in branding.

The team will utilize social media to disseminate the information with the aim of spreading awareness of the thoughts behind the names and the role played by the trademark system that protects them.

The team's hope is that people will become aware of the value of their own invisible assets and respect and value the intellectual property of others.

Japan Patent Office：
https://www.jpo.go.jp/introduction/soshiki/design_keiei/storymark/index.html